New National Poll of Latina Voters: Majority View Trump Negatively, Record Numbers Expected to Vote in November

For Immediate Release

June 20, 2016


New National Poll of Latina Voters: Majority View Trump Negatively, Record Numbers Expected to Vote in November 

Data published today in ELLE Magazine 

WASHINGTON — Some 84 percent of Latina voters under 40 view presumptive Republican presidential nominee Donald Trump negatively ahead of the general election in November, according to a new poll released today by American Women, Voto Latino Action Network, and iAmerica Action. The polling was done in partnership with ELLE Magazine.

The poll revealed that nearly 81 percent of Latinas are “almost certain” to vote in November’s general election and thus play a prominent role in determining who wins the presidency. About 59 percent voted in the 2014 election.

In addition, the majority of Latinas have unfavorable views of the Republican Party generally, while they express favorable feelings toward the Democratic Party and particularly for the party’s presumptive presidential nominee Hillary Clinton.

The findings also uncovered that Latinas, and particularly millennial Latinas, are more likely to report earning less than $15 an hour. Latinas said they face an enormous amount of stress relating to finances and balancing their work and family responsibilities, especially as it pertains to caring for children and aging parents.

The poll also found that Latinas will support candidates who advocate for workplace policies that will help them get ahead, like equal pay for equal work, college affordability, paid sick days, paid family and medical leave, affordable childcare, and reproductive rights. 

“Latinas only make 55 cents for every dollar earned by a white non-Hispanic man, and they still have not fully recovered economically since the Great Recession,” said Kate Black, executive director of American Women. “As we head toward the general election, they are looking to support a presidential candidate that understands their predicament with policies that will help them and their families get ahead in this economy.”

"These findings reaffirm much of our work, which found that Latinas are steadfast in our support for pay equity, family leave policies, and reproductive rights. Latinas have the most to gain from a raise and paid family leave that includes a broad view of who is considered family. It extends beyond traditional children and a spouse, but can include parents, grandparents, and others," said Maria Teresa Kumar, president and CEO of Voto Latino Action Network.

"Today, more and more Latinas are becoming the head of the households and making crucial decisions for their families. Yet many Latinas - young and old - are earning less than $15 an hour. In fact, overall 60 percent of Latino workers make less than $15. It goes to show that the wave of support for equal pay and raising the minimum wage is not only a wake-up call for our elected leaders, but also motivators that will drive Latinas to the polls. And you better believe Latinas will vote and take their families with them," said Rocio Saenz, iAmerica Action president and executive vice president of SEIU.  

The national poll was conducted by telephone with 400 registered Latina voters. It was conducted by Greenberg Quinlan Rosner Research and was run in parallel with an online survey of 800 registered voters nationally. You can read about the poll here.




Press Contact:

 Sonia Melendez Reyes,, 626-274-4877 

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